Falkon

The Challenge

• Falkon, a growth-stage B2B SaaS company, had tried two other outbound agencies over the previous several months. Neither delivered.
• Replies were coming in, but almost none were from ideal customers. Senior closers were burning hours on discovery calls that went nowhere.
• The Chief Growth Officer needed a predictable pipeline and a way to forecast the next two quarters with confidence.

Our Approach

• We started with a deep ICP rebuild. Title, company size, tech stack triggers, recent funding and hiring signals.
• Every message was written by hand by a senior writer with B2B SaaS sales experience, not a template engine.
• We layered LinkedIn outreach as the primary channel with email reinforcement on a 4 to 6 touch cadence.

Implementation

• Week 1: Discovery, ICP definition, messaging build and Sales Navigator search setup.
• Week 2: Campaign launch with daily message reviews and A/B variants on opening lines.
• Weeks 3 to 4: Weekly tuning calls with Kelly to refine the ICP based on actual reply quality.
• Throughout: Qualification questions baked into the reply sequence so only buyer-ready prospects hit the calendar.

The Outcome

• 138 ideal-customer LinkedIn connections added in 4 weeks.
• 6 qualified meetings in a single week by the end of the engagement's first month.
• A reply tone the CGO described as 'refreshing and different,' which directly translated to a higher close rate downstream.