B2B SaaS

Predictable pipeline for B2B SaaS, without burning your runway on SDRs.

For founder-led and growth-stage SaaS teams between $1M and $50M ARR who need qualified meetings on the calendar, not another deck of vanity metrics.

Book a Discovery Call

Who this is for

Built for the specifics of your business, not a generic playbook.

Founder-led SaaS startups past product-market fit, sub-$5M ARR
Growth-stage SaaS, Series A and B, scaling from $5M to $50M ARR
Vertical SaaS targeting a defined buyer persona
Horizontal SaaS expanding into new ICP segments
Self-serve SaaS layering on a sales-led motion
PLG companies adding outbound to accelerate enterprise expansion

The Real Challenges

What we hear every week from teams like yours.

Hiring an SDR takes 3 to 6 months and costs $150K+ before they hit quota

By the time your first SDR is productive, you have spent a year of runway and your competitor has booked the meetings that should have been yours.

Buyers ignore template-driven outreach

Your ideal CTO or VP of Engineering gets 40 cold messages a week. Generic sequences hit the archive in under three seconds.

Marketing-qualified leads are not sales-qualified

Inbound feels healthy but the meetings that land never close. Sales blames marketing. Marketing blames the funnel. Pipeline stagnates.

Why Traditional Solutions Fail

The standard fixes are not built for your buyer.

In-house SDR teams are slow and expensive to scale

$80K base, $30K commission, 90 days to ramp, 18-month tenure. The math rarely works under $20M ARR.

Other agencies optimise for volume, not conversion

They measure connections sent. We measure meetings booked. The two are not correlated.

AI-only outbound has destroyed reply rates industry-wide

Mass-personalised AI spam has trained SaaS buyers to ignore anything that smells automated. Your best prospects are the most cynical.

Inbound alone is too slow for SaaS targets

SEO and content take 12 to 18 months to compound. Your board needs pipeline this quarter, not next year.

How We Solve It

A system designed around your sales motion, not a template.

AI-enabled research on every account: tech stack, hiring signals, funding events, leadership changes
Human-written LinkedIn and email sequences for each persona (CTO, VP Engineering, Head of RevOps, etc.)
Multi-touch cadence across LinkedIn, email and follow-up that respects the buyer's inbox
Tight qualification before any meeting hits your calendar, with handoff notes for your AE
Weekly pipeline reviews with Kelly to tune ICP, messaging and channel mix
Full integration with your CRM so every conversation is traceable

Expected Results

What pipeline looks like 90 days in.

10-25

Qualified SaaS demo meetings per month by day 60

35%+

LinkedIn response rate vs. SaaS industry average of 3 to 8%

3-5x

Pipeline-to-cost ratio compared with hiring in-house SDRs

The Next Step Is Simple

What happens after you book the call

No surprises. No hard sell. Four clear stages from your first message to a pipeline you can actually predict.

STEP 01
Book a Strategy Call
20 minutes with Kelly. No deck, no pitch. We listen to your current outbound, your ICP and your revenue target.
Day 1
STEP 02
Discovery Session
We map your ideal client, the messaging gap and the channel mix that fits your sales cycle. You get clarity, even if we never work together.
Day 2 to 3
STEP 03
Receive Recommendations
A written plan: target audience, message angles, channel sequence, expected volume and conversion benchmarks. Yours to keep.
Day 4 to 5
STEP 04
Launch Your Roadmap
If we are a fit, we execute. First qualified meeting on your calendar typically within 7 to 14 days of launch.
Week 2

Start with Step 1

20 minutes. Honest answers. No obligation to continue.

Risk Reversal

90-Day Prove-It Engagement.

We don't run pilots, campaign setup is real work. We ask for 90 days of full execution against agreed KPIs to prove the model. After that, you move to month-to-month. No long-term lock-in.

Scope a 90-Day Engagement Most engagements launch within 7 to 14 days

What's in the engagement

Defined ICP
We agree on the exact target audience, message angles and channels before we send a single message.
Clear KPIs
Connection rate, reply rate, qualified meetings and cost per opportunity, all locked in writing.
Fixed 90-day window
90 days of full execution to prove the engine works against your real market, not a deck.
Honest exit
After 90 days you move to month-to-month. No long-term lock-in, no retainer trap.

Ready to see what your pipeline looks like with the right system?

Book a 20-minute discovery call. Kelly will tell you honestly whether we are the right partner.