EngageBizDev

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The 30-Day B2B Outbound Launch Plan

The exact week-by-week plan EngageBizDev uses to take a B2B company from zero to qualified meetings booked in under 30 days.

Week 1

Foundation

  • Lock the ICP: firmographic, persona, trigger, behavioural signal
  • Pull and verify a 250-name target list
  • Buy and authenticate 2-3 lookalike sending domains (SPF, DKIM, DMARC)
  • Optimise sender LinkedIn profile (headline, banner, About, featured)
  • Draft the message library: connection request + 4 follow-ups, plus 4-step email sequence

Week 2

Warm-up & Pilot

  • Warm up sending mailboxes (5 → 30/day over 14 days)
  • Raise LinkedIn SSI above 70 (comment cadence, posting, network warm-up)
  • Stand up reply-handling SLA: under 30 minutes during business hours
  • Wire CRM intake fields and qualification criteria
  • Run a 20-account pilot send to pressure-test list and messaging

Week 3

Launch

  • Launch full LinkedIn + email sequence to 150 accounts
  • Daily review of replies, archive false positives, escalate fit replies
  • First qualified meetings book on day 17-21
  • Tune messaging based on reply patterns and objections
  • Stand up weekly KPI dashboard: acceptance, reply, meeting, show-up

Week 4

Scale & Decide

  • Scale to full weekly volume (250-300 new accounts per sender)
  • Layer in second sender if AE capacity supports it
  • Pilot review: meetings booked, qualification accuracy, AE feedback
  • Re-tune ICP based on what replied vs what closed
  • Decide: in-house, hybrid, or outsource for ongoing operation

Frequently asked questions

Do I need to fill out a form to get the plan?

No. The full 30-day plan is on this page. If you want a tailored version for your business and a second pair of eyes from Kelly, book a strategy call.

How much does it cost to run this in-house?

Loaded cost of a single SDR plus tools runs ~$130k/year in the US. The first 30 days cost 60-100 hours of senior time. Most teams under $10M ARR find outsourcing faster and cheaper to start.

What if I don't have an AE to take the meetings?

Fix that first. Booking meetings into an empty calendar wastes the pilot. The CEO or founder is usually the AE for the first 90 days.

How fast should I expect meetings?

First qualified meetings book in days 17-21 of the plan with disciplined execution. Steady-state flow is 4-12 meetings per sender per month.

Want it run for you?

Have Kelly review your plan in 20 minutes

Bring your ICP, target accounts and current outreach. Kelly will tell you honestly what to change before week one.

Book a Strategy Call

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