Google and Meta Ads
Paid Ads Can Fill Your Pipeline Fast. They Can Also Drain Your Budget Fast.
The difference is strategy, targeting and what happens after someone clicks. Most B2B ad campaigns fail not because ads do not work but because the targeting is too broad, the landing page does not convert, and there is no follow-up sequence to capture interest before it disappears.
- Precise audience targeting aligned to your ideal customer profile
- Ad creative that speaks to pain before pitching your solution
- Landing pages built to convert clicks into booked calls
- Integrated with outreach campaigns for maximum amplification
Where B2B Paid Ad Campaigns Lose Money
Targeting Too Broad
Paying for clicks from people who will never buy. Senior decision-makers at enterprise companies are not the same audience as small business owners. Targeting precision is everything in B2B.
Ad Creative That Talks About Features
Nobody clicks an ad that leads with features. They click ads that describe the exact pain they are feeling right now. Most B2B ads skip this entirely.
Landing Pages That Do Not Convert
A great ad that sends someone to your homepage or a generic service page loses 80% of the potential conversions. Every ad needs a specific, focused landing page.
No Follow-Up After the Click
Most B2B buyers do not convert on their first visit. Without retargeting and follow-up sequences, you pay for a click and then lose the prospect forever.
Our Process
A Paid Ad System Built Around Conversations, Not Just Clicks
Audience Architecture
We define exactly who you are paying to reach. Job title, company size, industry, intent signals, behavior patterns. Precision targeting means your budget reaches the right people.
Creative That Converts
We write ad copy that opens with the prospect's pain, not your solution. We test multiple variants and let data decide what runs at scale.
Landing Pages That Book Calls
Every ad campaign has a dedicated landing page with one job: book a call. No distractions. No navigation. Just the right message and a clear CTA.
Retargeting Sequences
Visitors who do not convert on the first visit are followed with retargeting ads that reinforce your message across Google, Meta and LinkedIn.
Integration With Outreach
The same prospects seeing your ads get LinkedIn or email outreach from us. Multiple touchpoints from the same brand dramatically increase conversion rates.
Google Ads and Meta Ads: What We Cover
Google Ads
- Search campaigns (appear when prospects search for what you offer)
- Display retargeting (stay visible after they visit your site)
- YouTube pre-roll (video ads to a targeted professional audience)
- Keyword research and negative keyword management
- Conversion tracking setup and optimization
- Weekly bid and budget optimization
Meta Ads (Facebook and Instagram)
- Lead generation campaigns with pre-filled forms
- Retargeting campaigns to warm website visitors
- Lookalike audiences based on your best existing clients
- Video and carousel ad creative
- A/B testing of audiences, creative and copy
- Conversion tracking and pixel setup
Stop Guessing With Your Ad Budget
Book a call and Kelly's team will review your current ad setup (or lack of one) and show you exactly what a focused B2B paid campaign would look like for your situation.
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Keep exploring
- SEO, AEO & GEO
Stack paid ads on top of organic visibility for compounding pipeline.
- Website builds
Landing pages built to convert paid clicks into booked meetings.
- LinkedIn lead generation
Pair paid reach with direct outreach to the buyers who clicked.
- Email marketing
Nurture ad-captured leads into closed revenue, not lost cookies.
- Lead qualification
Cut wasted ad spend by filtering low-fit leads before they hit sales.