Sataurius

The Challenge

• Sataurius was running a 4-person in-house SDR team. The all-in cost was over $600K per year. Pipeline output was inconsistent and dependent on which SDR was having a good month.
• Hiring, ramping and managing the team was consuming the CEO and CRO's calendar. The team's actual sales leadership work was being deprioritised.
• Leadership needed to know if outbound could be delivered more cheaply and more consistently as a managed service.

Our Approach

• We proposed a 90-day pilot replacing two of the four SDR seats with our managed outbound function.
• ICP was rebuilt from scratch using the existing closed-won deal data to identify real signals of fit.
• Messaging was based on customer-language captured from previous won deals, not generic value-prop copy.

Implementation

• Senior writers wrote and reviewed every message 4 to 6 times a day.
• Multi-channel sequencing across LinkedIn, email and short video follow-ups for senior buyers.
• Weekly pipeline review calls with the CRO to course-correct on ICP and messaging.
• Full CRM integration so every conversation was traceable and attributable.

The Outcome

• Within 90 days, the managed function was outperforming the entire 4-person SDR team it replaced.
• The CRO redeployed budget into closing capacity (AEs) instead of prospecting headcount.
• The relationship has now run continuously for 18+ months on a month-to-month basis.