Glossary
Email Deliverability
The probability that a sent email actually reaches the recipient's primary inbox.
Definition
Deliverability is determined by sender authentication (SPF, DKIM, DMARC), domain reputation, sending volume, list quality, content scoring, and recipient behaviour. Strong deliverability puts emails in the inbox; weak deliverability sends them to spam or Promotions, or drops them entirely.
Why it matters
Cold email performance is gated by deliverability. Even great copy fails if it never gets seen.
Related at EngageBizDev
More terms
ICP (Ideal Customer Profile)
The exact firmographic, persona and trigger combination of the accounts most likely to buy from you.
SDR (Sales Development Representative)
The role responsible for prospecting and booking qualified meetings for closers.
BDR (Business Development Representative)
An outbound prospecting role, often used interchangeably with SDR.
MQL (Marketing Qualified Lead)
A lead that has shown enough interest in your marketing to be worth a sales follow-up.
SQL (Sales Qualified Lead)
A lead that sales has accepted and confirmed is worth working toward a deal.
SAL (Sales Accepted Lead)
The intermediate step between MQL and SQL where sales accepts ownership.
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