Glossary
Intent Data
Signals that indicate a company is actively researching your category.
Definition
Intent data captures behavioural signals — search topics, content consumption, technographic changes, hiring patterns, funding events — that suggest a company is currently evaluating solutions like yours. Sources include Bombora, G2, 6sense, ZoomInfo and first-party website data.
Why it matters
Intent layered over a clean ICP list is the single biggest list-quality improvement available to outbound teams.
More terms
ICP (Ideal Customer Profile)
The exact firmographic, persona and trigger combination of the accounts most likely to buy from you.
SDR (Sales Development Representative)
The role responsible for prospecting and booking qualified meetings for closers.
BDR (Business Development Representative)
An outbound prospecting role, often used interchangeably with SDR.
MQL (Marketing Qualified Lead)
A lead that has shown enough interest in your marketing to be worth a sales follow-up.
SQL (Sales Qualified Lead)
A lead that sales has accepted and confirmed is worth working toward a deal.
SAL (Sales Accepted Lead)
The intermediate step between MQL and SQL where sales accepts ownership.
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